I first created my LinkedIn account on August 19th, 2014 after I graduated from university. Little did I know back then, how important LinkedIn would be for my career and business. Unfortunately, after I created my LinkedIn account, I left it to collect “digital dust”. Yes, I created a profile, and left it at that.

In fact, I’m pretty sure I’m not the only one who is guilty of this.

Looking back, I find it fascinating that so many people feel like they’re not “qualified” or “good enough” to be active on LinkedIn. They struggle with their own limiting beliefs that hold them back from the very success that they desire. In this article, I’m going to identify limiting beliefs and list out 7 key limiting beliefs most people have when it comes to getting started on LinkedIn. Negative thoughts can significantly impact your LinkedIn engagement. Addressing these thoughts and using positive affirmations can help you and your team succeed in securing your dream job.

1. I'm not a social media person: Overcome limiting beliefs

If social media isn’t your thing, LinkedIn can still work for you. To overcome limiting beliefs, self-talk can significantly influence how you perceive LinkedIn, shaping it as either a daunting social media platform or a valuable professional networking tool. Think of LinkedIn less as social media and more as a professional networking platform. That means you don’t really need to share personal pictures or stories on LinkedIn. You could simply focus on a few pillar topics and share about those. Of course, it is up to you to share whatever it is you want. Don’t feel pressurised into posting something you’re uncomfortable about just because someone else does it.

Start by building a strong profile that represents your business well. Focus on connecting with people who matter to your business, such as potential clients and industry peers. You don’t have to post daily; even occasional updates about your business or industry can keep your profile active. Engage with posts that interest you—like, comment, and share to stay visible. Remember, LinkedIn is about professional growth and opportunities, not just socialising. Take small steps and build your presence at a pace that feels comfortable. When you don’t enjoying the journey, you’re not gonna get very far

2. LinkedIn is no longer just a Job Portal: It's a professional community

One of the most common limiting beliefs I’ve heard from business owners is that they think LinkedIn is mostly for finding the right job. Unfortunately, this limiting belief is holding them back from so many opportunities that are available on LinkedIn today. When I first started on LinkedIn in 2014, I did feel like LinkedIn was more of a job portal and that most of the users were from other regions like USA or UK. But those days are long gone. Today, LinkedIn boasts of over 1 Billion users and the platform has improved significantly. LinkedIn provides job opportunities beyond traditional job portals, including setting up job alerts, finding local or remote job openings, and leveraging one's LinkedIn profile to enhance career opportunities. Most importantly, LinkedIn gives you access to the top decision makers that can inevitably help you in your business growth. LinkedIn makes it easy for B2B businesses to grow because of it’s advanced search system that provides you with multiple filters. Unfortunately, because most business owners are unaware of the features, coupled with their own self limiting beliefs, they struggle to see the value of LinkedIn in their business. I share more about why I switched from Facebook to LinkedIn in this article.

I have LinkedIn phobia

With LinkedIn being a professional platform with a professional community, it is natural for anyone who is unfamiliar with the platform to feel like they are not ‘professional’ enough. This is especially true when you don’t have a standard document that tells you what is professional versus what is not? Most people don’t have an agreement on what is professional versus what is not. Is it wrong for a bikini model to post her bikini pictures so that she could get booked for more fashion shows, on LinkedIn? Is she being unprofessional by sharing her portfolio on LinkedIn? Something to ponder about. Improving self esteem can help overcome this phobia by building confidence in one’s professional identity.

Limiting beliefs often start at a young age and continue to develop throughout a person's life, shaping behavior and creating self-imposed limitations.

Can you imagine how limited our LinkedIn experience would be if we were to limit ourselves to what other people think is…”right”? Life experiences shape our professional identity and influence how we present ourselves on LinkedIn.

Instead of giving other people the power to dictate what is, and what isn’t professional, why not align yourself with your own values and do what you would normally do, in a professional setting. The Linkedin community is vast, and we have a diverse group of people with a diverse set of opinions. Following everyone’s opinion will only drown out your own voice. That is why self awareness is key for you to show up on Linkedin successfully. As a business owner, you are the leader of your organisation. You will have to learn to process the phobia and get over it by taking action. Allowing limiting beliefs to hold you back in your business will only serve to slow you down in your journey.

4. Unfamiliar with LinkedIn Features? Use it more

It's surprising to me how some people tell me that they don't use LinkedIn because they're unfamiliar with its features. Duh! If you're not on the platform, it's hard to understand its features and make the best out of it. The only way to get familiar with LinkedIn's features is to use it more often and familiarise yourself with it. Maybe I'm skeptical but this sounds more like an excuse to why they've not used LinkedIn as opposed to a limiting belief. Yes, not knowing about the specific features could limit your experience of the platform and undermine your efforts to find clients or specific partners. The funny thing is, some professionals have found LinkedIn's features to be so useful that they even have started using it to find their prospective life partner.

For business owners, LinkedIn offers so many cool features to showcase you as a business. Check out this article to learn more about the 10 best features of LinkedIn.

5. How do I get started on LinkedIn?

This is the most common question I’m asked about LinkedIn. Start by optimising your LinkedIn profile. That’s your home base on LinkedIn. And remember: Your content tells but your profile sells.

The profile is the place to put your key value proposition, your value to the world, what your product or service does and for whom. Optimise the opening part of your LinkedIn professional headline – that’s the text that appears beneath your name. It’s the only piece of text that follows you all around LinkedIn, other than your name. And it’s the thing that can get people hooked in to looking at your profile, where you can really sell your services.So, start with optimising your profile

6. How to consistently create content on LinkedIn?

There are 3 stages to be able to create content consistently on LinkedIn.

1) Put out your first post

For those of you who struggle to put out your first post, you know you're overthinking the whole deal. A post only lives for 24 hours maximum. After that, it pretty much disappears into the abyss. So losing your sleep over your first post, hoping to make it perfect is merely procrastination in disguise. First thing you need to do it bite the bullet and put out the post. Set yourself a deadline, and put out a post. Don't worry about the likes, comments or reach. Just do it. As long as you put out a post, you can move over to the second stage.

2) Focus on quantity

Your posts in the beginning are going to suck. It's not easy to come up with a post that goes viral. It is the dream and fantasy of many but very few have a journey of a unicorn. At this stage where you're starting out, the metric you should be looking at is purely about consistency. The likes shouldn't matter. The comments shouldn't matter. Only getting your routine right and putting out the post should matter.

A professor at the University of Florida, according to author James Clear, divided his film photography class into two groups. One group would be graded on the quantity or amount of work they produced. The professor would simply add up photographs submitted to him with students turning in 100 receiving an A, 90 photos earning a B, etc. The other group would be graded on the quality or excellence of their work. They could submit if they wanted as little as one image but it would need to be nearly perfect. Which group in this limited experiment produced the best photos? The quantity or quality group? In this case, the group focusing on quantity produced the best photos.

The same is true for you. When you put in the reps, the quality of your content will increase.

3) Focus on quality 

Once you've become consistent with putting up content on LinkedIn, then you have gone past the stage of limiting beliefs. Now you can focus on quality. This is where you test and tweak your posts and study each element of the post. From the hook to the story to the call to action, and even the pinned comment, will play a part in building the quality of your content. Even the formatting of the post will matter.

You can choose to write in paragraphs, like in this article,

Or you could write it with a lot more spacing in between.

It's up to you.

The key is to test and tweak as you go.

7. Staying consistent on LinkedIn will take up too much time

Consistency is key on LinkedIn, but it doesn’t have to consume all your time. Self talk influences how consistently you engage with your audience, as positive self-talk can motivate regular posting. Use scheduling tools to plan and automate your posts in advance. Self esteem also plays a crucial role in maintaining consistency, as a healthy self-esteem encourages you to share content confidently. Repurpose content—turn one piece of content into multiple posts across different formats, such as text, video, and infographics. Dedicate specific times in your week to engage with LinkedIn, rather than sporadically checking in. Create templates for common types of posts to speed up the content creation process. If possible, outsource tasks to a virtual assistant or social media manager who can handle routine LinkedIn activities for you.

8. It's too hard

Cold calling is hard. Cold Emailing is hard. Networking is hard. Door knocking is hard. Social Media is hard. Choose your hard. If you think anything is easy before it's hard, you're wrong. When you're starting out, everything is hard. Thinking it will be easy is a misguided belief. No one is going to hand you the secrets to make everything easy. Limiting beliefs like this will only serve to sabotage you in the long run. I guess the bigger question here is,

How badly do you want it?

Is it worth the difficulty? Is it worth the hard work? Is it worth the blood, sweat and tears?

If you only ever do the thing that's easy, will you ever achieve things when the journey gets tough? You need to have a mindset shift to make this work. Otherwise, you're not going to see results anytime soon. The content I create can help you navigate a lot of areas, but it cannot put in the effort for you. You have to do it yourself...or you can outsource everything to us. Learn more about our services here

Conclusion

Remember, LinkedIn is a powerful platform that, when used effectively, can significantly benefit your business. Limiting beliefs are the very definition of what holds people back on LinkedIn. Take it one step at a time, and you’ll start to see the rewards of your efforts.

About the Author Vivek Iyyani
Vivek Iyyani is the Founder of Millennial Minds, a content marketing agency that is specialised in marketing to Millennials & Gen Zs. He is the author of Engaging Millennials (Singapore Book Awards Best Professional Title Top 5 Nominee 2022), The Millennial Leader (Winner of Singapore Book Awards Best Professional Title 2023) and Marketing to Millennials. He has been invited to share on top news channels such as CNBC, Channel NewsAsia, Straits Times, MoneyFM, Vasantham and Tamil Murasu on the topic of Millennials & Multi-generational Workforce.
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