Vivek Iyyani smiling for the camera.

The Backstory

I regularly interact with large pools of audience for discussions on how to recruit, reward, and retain young talent.

A question I often get asked is - “What is the best platform to grow a personal brand?”

And almost like a ritual, I say “LinkedIn!”

Why? Because it is the best place to build a strong personal, corporate and employer brand.

Want us to brand you on LinkedIn? Join our waiting list

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The Problem:

A gap I often see with most business leaders is they don’t have a strong presence on social media and are overly reliant on referrals. Interestingly, a number of business leaders approach me for help to grow their LinkedIn presence. 

The Solution:

For a long time, I used to turn them down, until the volume of requests kept growing and I realised that there is a genuine gap in the market to be filled. That’s when I kickstarted this business of managing business leaders’ profiles.

Who is this LinkedIn Marketing Service for?

I work primarily with SME business owners who want to build a strong online personal brand so that they can attract the right kind of opportunities for themselves and their business. So far, I have worked with:
• SME Business Owners
• Insurance Agency Directors
• 6-7 Figure Self-Employed Solopreneurs / Freelancers / Sales Professionals
• C' Level Professionals looking to build their personal brand / Make a career switch 

Is this right for you?

You are the right fit if...

  • You know the value of personal branding and want to get it right
  • You're not seeing results currently from your LinkedIn activities
  • You need to be more consistent
  • You are open to new ideas, using stories and powerful opinion content 

You're not the right fit if...

  • You're not sure if personal branding is right for you
  • You don't want to put yourself 'out there'
  • You are just starting out in your business without making at least 6-figures annually
  • You are looking for a quick results, whether it's for lead generation or brand building or both

We are not for everyone, and that's okay

We don't work with anybody or everybody. We are very specific about who we want to work with and when it is not a right fit, I will usually refer them to someone else who could help them with their business. My team takes pride in the work we do and we aim to delight our clients, so we only work with clients whom we find are the best fit for a healthy and long business relationship

Want us to brand you on LinkedIn? Join our waiting list

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What specific packages do you have and how are they different?

Profile Revamp Package

In this package, we make your LinkedIn profile go through a complete makeover so it looks professional and becomes optimised for attracting the right opportunities. This includes:

  • Selecting and uploading a professional picture for higher visibility
  • Designing an appropriate cover image for higher inbound request
  • Drafting the ‘About’ section in a way that looks appealing to your prospect
  • Highlighting your professional experience to showcase your credibility in the industry
  • And so on…

All you need to do is provide the necessary materials. We do rest of the heavy lifting
*Note - This service is a prerequisite for all the other services listed below.

Sales Package

In this package, we focus on generating leads and appointments for you. For this, you require the LinkedIn Sales Navigator subscription, through which we reach out to a large group of prospects in a relatively short period of time. Our goal is to help you as many appointments as possible by:

  • Crafting different outreach messages
  • Testing their performance
  • Doubling down on the one with the highest response-rate and
  • Sending leads your way. 

Branding Package

In this package, we prioritise building your personal brand by creating suitable, professional content for your profile on your behalf. We roll out 10 different pieces of content to showcase the value your business provides, the unique value proposition, while providing your customers with a clear picture of:

  • What you do
  • Why you do what you do and
  • What differentiates you from other players in the market?

Using a carefully devised content plan, we will make sure you are able to position yourself as a leader in your industry. It is worth noting that several of our clients have received the highly coveted ‘LinkedIn Top Voice’ badge. This is in addition to the higher engagement on their carefully crafted social media posts and a flurry of compliments from their audience who find the content relevant and super useful.

All In One / Recruitment Package (for Insurance, Property & MLM companies)

In this service, we combine the above services on sales and branding for faster results. In this package, we focus on:

  • Identifying the right prospects for outreach
  • Reaching out to these potential prospects
  • Devising content strategy for your profile
  • Crafting relevant and useful content for your audience 
  • Boosting your personal branding through regular posts, outreach and comments on your profile


  • For the recruitment angle, we require a longer commitment period considering the time and effort required to prospect, scout and filter out the right talents for your team.
  • To make the process seamless and effective, you will need to subscribe to a LinkedIn tool (either):
  • Recruiter Lite, OR Sales Navigator

    Additional Add-Ons
    In addition to the above, we also have a few add-on services that can be coupled with the main packages to facilitate achieving the desired outcome on LinkedIn, significantly faster. Get in touch with us to learn more.

What problems will the LinkedIn Marketing Service solve?

Problem: You are experiencing lack of high quality leads

Generating leads on LinkedIn, effectively, requires a deep understanding of the target audience, industry trends, and the dynamics of the platform itself.

Lead generation is our speciality. 

We have optimised the complete process for higher conversion rates through refined strategies, tools, and processes to identify and engage with the potential clients or collaborators.

Problem: You are losing out on projects to your competition even when you’re the cheaper option

Time Constraints:

Crafting a compelling personal brand on LinkedIn demands time, effort, and consistency. Most professionals, especially business leaders, find themselves caught up in the day-to-day operations of their roles. By working with us, our customers are able to build a powerful personal brand on LinkedIn without having to spend their precious time on it.

Content Creation:

Positioning oneself as a thought leader involves a consistent stream of relevant and useful content on one’s social media profile. This requires significant time and energy.

We help our customers save time and energy by deploying our content specialists who understand the nuances of LinkedIn's algorithm and craft appropriate content based on the type of audience our customers are looking to target. 

This ensures that the professional's LinkedIn profile becomes a hub for industry insights and valuable perspectives. 

What this means for you as a client is you don’t have to worry about what content to put out today, this week, and next week OR stress over the content quality and how it might reflect on you, etc.

Problem: You are struggling to grow your team, specifically to attract the right-fit talents into your team, plus you’re not in a sexy industry

Specialised Expertise:

Recruiting top talent is a nuanced process requiring expertise in HR, industry knowledge, and an extensive network. 

As an agency, we specialise in talent scouting through LinkedIn.

We help our customers efficiently navigate LinkedIn, identify potential candidates, get access to the best talent in the market, and engage in strategic recruitment efforts, while saving hours of precious time and effort.

We also create content focusing on Employer Branding. This works well, especially for the insurance, property & MLM industries. 

We will help you attract the top talents and fix appointments with suitable candidates through our tailored content. 

What are the key benefits you can expect from our services?

  • Stop chasing and start attracting the ideal clients
    Imagine being the go-to expert in your industry, sought after by clients and respected by peers, all because of your powerful personal brand.
  • Recruit the Top Talents
    Imagine effortlessly attracting top talent who are passionate about your vision, creating a team that drives success and innovation beyond your wildest dreams.
  • Skyrocket your Revenue 
    Imagine your revenue skyrocketing, fueled by an effective LinkedIn presence that turns every interaction into a profitable opportunity, driving your business to new heights

  • Build a powerful network
    Imagine having a network of influential connections that opens doors to endless opportunities and collaborations, propelling your business to new heights.
  • Attract all the right opportunities
    Imagine waking up every morning to a flood of high-quality leads eagerly waiting to do business with us. It's like having a sales team working tirelessly 24/7, bringing in revenue effortlessly.
  • Charge Premium for your products / services
    You will be able to command the value you deserve through strategic positioning and marketing of your products or services on LinkedIn.You will be able to showcase your USP, which will allow you to charge a premium that reflects the value your business provides.
  • Pick & Choose the clients you want to work with
    You will be able to control who you want to work with.Our services will help you to pre-screen the prospects you engage with and select whom you want to work with. Your LinkedIn presence will be designed in such a way that it attracts only the ideal clients, enabling impactful collaborations and partnerships that align with your business objectives.

What's the process we use to build your personal brand on LinkedIn?

  • 01 - Profile

  • 02 - Content

  • 03 - Community

  • 04 - Connections

Updating your LinkedIn Profile is like giving your car a fresh new paint job. It has to look amazing and remarkable. Your LinkedIn profile takes a bit of work update because it is quite comprehensive compared to other platforms. It requires us to do up your professional photo, Linkedin banner, headline, featured content, about section, experiences, recommendations and many more. 

What packages are available and how much does they cost?

Pricing Table in Laptop

Is the pricing inclusive of the costs for a premium account? Do I need to purchase the LinkedIn Premium Products?

All our pricing excludes the costs of taking up a premium account. We will recommend you take up a premium account if you plan to do a lot of outreach and lead generation activities. Otherwise, a free account is more than enough. 

Want us to brand you on LinkedIn? Join our waiting list

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Why work with us

linkedin top voice screenshot
LinkedIn top voice 

LinkedIn recognises outstanding professionals with the prestigious 'Top Voice' Blue badge, a distinction bestowed upon leaders and experts across various niches. It is not very common and is granted to only 2 in every 10,000 profiles by LinkedIn.

Unlike some agencies that claim to assist individuals in obtaining the Top Voice badge while lacking an active presence on LinkedIn or possessing the badge themselves, we prioritise authenticity. We understand the importance of leading by example.

We walk the talk!

local newspaper contributor

Vivek is also an active contributor to the opinion editorials on Straits Times, which is an opportunity that he got by posting regularly on LinkedIn. This is what we mean by 'walking the talk'. 

Picture of Op-Ed by Vivek Iyyani
pictures of vivek's books
author of 4 books

Vivek has also written 4 books on the topic of Millennials. He used LinkedIn to establish himself as an authority in his field and now is using the same concepts to market to Millennials & Gen Zs effectively

Can you share some of the success stories or case studies to highlight the impact of your services?

Want us to brand you on LinkedIn? Join our waiting list

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About the Author Vivek Iyyani
Vivek Iyyani is the Founder of Millennial Minds, a content marketing agency that is specialised in marketing to Millennials & Gen Zs. He is the author of Engaging Millennials (Singapore Book Awards Best Professional Title Top 5 Nominee 2022), The Millennial Leader (Winner of Singapore Book Awards Best Professional Title 2023) and Marketing to Millennials. He has been invited to share on top news channels such as CNBC, Channel NewsAsia, Straits Times, MoneyFM, Vasantham and Tamil Murasu on the topic of Millennials & Multi-generational Workforce.
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