In today's digital age, LinkedIn has emerged as a pivotal platform for professionals and businesses alike. As a LinkedIn Top Voice, I've seen firsthand how transformative a well-executed LinkedIn marketing strategy can be. However, it’s important to understand that quality LinkedIn marketing services come at a premium price, and for good reason. The table below gives you a summary of the 3 key packages we offer at our agency
Picture of LinkedIn Pricing Table

Now that you know what we charge for our services, let’s dive into what sets our services apart from the rest and why we are 3X to 5X more expensive than the freelancers you can find on sites like fiverr[dot]com.

Credibility - Have they achieved similar results themselves?

When you’re looking to engage an agency on LinkedIn, it’s important to see if they’ve achieved the results you’re looking to achieve yourself..

For instance,

if you want to be known as a thought leader in your industry, does the agency owner (or his team members) have a Top Voice (blue) badge on LinkedIn?

(Fun fact: The yellow community top voice badge can be achieved by anyone who can use AI tools to answer a set number of questions, but the blue badge is awarded solely by the LinkedIn editorial team)

Here’s what you should expect to see on their profile

Image: LinkedIn Top Voice

If you want to generate inbound leads and sales, can the agency owner show you screenshots of successful inbound enquiries?

Here’s what you should expect to see in their portfolio

If you want to do cold outreach and generate appointments through LinkedIn, can the agency owner show you screenshots of positive responses from their outbound efforts?

In this industry, you will find plenty of freelancers who offer Linkedin marketing service at very cheap rates in hopes of closing a client and then doing the work you wish to outsource. According to them, they’re getting paid to learn. However, in most cases, these freelancers don’t know what works because they haven’t done it for themselves.

Luckily for you, we’ve been there and done that

You will also find social media marketing agencies that offer the service at cheaper rates because LinkedIn is merely one of the social media platforms they offer their service for. They too haven’t earned the right. It’s hard to find agencies that are specialised in a single platform like we are.

Here’s what the proper way of outreach would look like in terms of results.

See our Outbound Message to Results below

Higher quality of work demands higher quantity of work

In order to get the kind of results we have achieved for ourselves and for our clients, you need to

Do the right thing

In many cases, the freelancers and the employees in these marketing agencies don’t have a clue on what they ought to do to get the desired results for their clients. The first step is in doing the right thing. Doing the wrong thing will never get you the right results. To succeed on LinkedIn, there’s a whole list of things that need to be done for you.

Let’s face it. As a business owner, you don’t really care about the specific LinkedIn services that are included. Rather, you would be a lot more interested to know what these LinkedIn services can do for your business. Whether that translates into more leads, more appointments, a stronger network, or even hiring the right talents for your team. However, to achieve these specific outcomes, you need to have a suite of activities that work in cohesion in order for you to get the desired business results.

When you want to outsource your marketing via LinkedIn, it is critical for you to fully understand what goes into building your personal brand and your business. Whether you engage us or engage any other agency, it is important to know what are the different services within LinkedIn that are provided to help you achieve your desired business outcomes.

Here’s what you should expect to find

  • Profile revamp and makeover
  • Lead Generation: Connecting with potential prospects and clients and following up with them
  • Content Creation: Posting content on your profile to build your thought leadership
  • Community Engagement: Engage with comments with others in your community
  • Running Ads: Using paid ads to generate more leads, appointments or increased visibility.

Here's what one user did to grow his visibility.

He put out a generic comment, and used the same comment on multiple profiles. It's not wrong, but how does it make him look? Now imagine you engaged an agency that did something like this. How would you feel?


Do it the right way

Delivering a higher quality of work requires more work. Yes, you read that right. In order for you to get the desired result, you need to do the right thing in the right way. For instance, when you are sending a request to connect, you can choose to do it in 3 ways.

1) Send a request without any personalised message

Lazy Connection Request

2) Send a request with a message by addressing them in their name as a way of personalisation

Boring_Connection_Request2

3) Send a request with a message by reading their profile and their posts and referencing them in the message as a way of personalisation.

I've had clients complain to me that their previous vendor even sent messages to their competitors, thinking that they are a potential prospect. No wonder they stopped the contract immediately. The lack of attention to detail can be a dangerous mistake in this line of work. They saying is true. When you pay peanuts, you get monkeys. Similarly, sending 100 connection requests is much faster without any personalisation. But unfortunately, it is not as effective as 100 personalised connection requests. Slow and steady wins this game.

Service Standards - Going above and beyond

In many cases, we have seen many of our clients express disappointment in their previous vendors where they have a mindset of doing the bare minimum. To these vendors, taking the extra step is seen as extra work and their focus is purely on delivering what was promised. They are not as invested in your results as they are in delivering what was promised. If they promised to grow your network by 350 new connections, that’s what they would do - send invites to 350 new connections. No personalisation. No engagement. Just clicking the buttons to send the invites.

But that’s hardly enough!

When you engage an agency to manage your profile, you would want them to increase your odds of success, not lower them. When you’re connecting with a cold prospect on social media, it’s important to approach them in a way that’s delightful. How can you delight them when they don’t even know you? Here’s what we do for our clients.

  • Show your prospects that you go the extra mile by personalising your connection requests.
  • Engage with their content and reference them in your DMs
  • Send them valuable content that is relevant to them
  • Comment on their posts

Now, this doesn’t merely end at sending connection requests. Having this service standard extends to all categories of the work we do, from creating content, to commenting on other people’s posts, to updating our clients of the results that we have achieved regularly. I could lay out everything we do for our clients here but you get the drift. It’s all about providing you with the service that gets you the desired results that will propel your business into greater heights.

Judging by the results we achieve for ourselves and for our clients, we must be doing something right. Our premium pricing is not just a reflection of our expertise but a commitment to delivering unparalleled value. When you choose us for our LinkedIn marketing, you're investing in a proven track record, meticulous attention to detail, and a relentless drive to exceed expectations. We don't just meet industry standards; we set them. Partner with us, and let's transform your LinkedIn presence into a powerful tool that attracts high-quality leads, establishes you as a thought leader, and drives your business to new heights.

Choose excellence. Choose results. Choose the best.

About the Author Vivek Iyyani
Vivek Iyyani is the Founder of Millennial Minds, a content marketing agency that is specialised in marketing to Millennials & Gen Zs. He is the author of Engaging Millennials (Singapore Book Awards Best Professional Title Top 5 Nominee 2022), The Millennial Leader (Winner of Singapore Book Awards Best Professional Title 2023) and Marketing to Millennials. He has been invited to share on top news channels such as CNBC, Channel NewsAsia, Straits Times, MoneyFM, Vasantham and Tamil Murasu on the topic of Millennials & Multi-generational Workforce.
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